PRESS

20 Chic Robes to Wear Around the House

Why This Natori Underwear Is the Best I’ve Ever Worn

Natori Bliss French Cut Brief

"While the merits of each vary, the art of choosing the right robe is highly underrated....Full length with a high-pile fleece lining, we can think of only a few things more likely to keep you warm and toasty on chilly days."

"Wearing this underwear is a fittingly blissful experience. The Natori briefs are made of sleek pima cotton (a soft long-fiber version of the material, the Champagne of cottons), which feels breathable, lightweight, and luxuriously soft."

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"Softer silhouettes and feminine details are everywhere we look right now, but there's one specific trend that's leading the way for 2025's return to romantic fashion, and that's none other than lace."

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Lace Cutout Tights

Natori Feathers Strapless Bra

"The band has a feathered lace pattern for an elegant touch, and the cups have a smooth mesh overlay. It laid perfectly flat against our chests while testing without bunching or gapping at the cups."

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"Perhaps the best review I could give for the comfort of the Flora bra is that even after a long work day, I don't feel the urge to take it off as soon as I walk through my front door. Sometimes, I’ll even forget that I’m wearing a bra at all!..."

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Natori Flora Contour Underwire Bra

Natori Bliss Girl Brief

“Cora Harrington... told me,"If something is comfortable enough for me to wear every day, then it’s probably comfortable enough for everyone. My body simply can’t tolerate anything less.”"

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The Best Underwear for Women Isn’t Just Cute—It’s Comfy, Too

The Best Women’s Underwear

"Being both women-founded and family-owned, the Natori empire expands from silk pajamas and robes, to quality underpinnings customers are more than obsessed with. Their full range of underwear includes everything from soft and stretchy thongs, made to disappear, to tantalizing, embroidered options for playful elegance."

"They have a sexy, retro cut. The Bliss undies “combine the best of everyday underwear with really cute styling,” one tester said. This is a French-cut brief, which means it’s cut high at the legs, with sleek seaming that sits toward the front of the hips."

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"From a basic black bra to a sexy nightgown, Natori—a family-owned, NYC-based brand—is the go-to destination for comfortable yet chic lingerie."As a woman with curves, I’ve always been impressed by the brand’s size inclusivity,” says Bronwyn Barnes, InStyle VP of beauty."

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Natori Gravity Contour Underwire Sports Bra

Pure Luxe Custom Coverage Contour Underwire Bra

"This is the perfect bra. It fits beautifully. Smoothes and barely leaves a line. Makes my 47-year-old 38DDDs look uplifted and practically perky! Comfortable, too! I highly recommend."

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Natori’s Fall 2025 Collection Is All About Texture

The Best Strapless Bras of 2025

Natori Feathers Strapless Bra

"The designer’s spring collection did include a few of her signature artful prints in a mix of blues, greens, bright berry red, yellow and neutrals, but the hues were mostly expanded upon in textural, easy feminine silhouettes with an artisanal presence."

"This bra is the intersection of fashionable and functional. It features gorgeous lace detailing around the band and soft, low-cup cups that cupped my breasts snugly. I wore it all day and only had to adjust it once. The band fit securely around my back but didn’t feel too tight or rub against my skin."

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