ABOUT NATORI
WATCH THE FULL VIDEO ON THE HISTORY OF NATORI
proud to be
WOMAN-FOUNDED
WOMAN-LED &
FAMILY-OWNED
The House of Natori was founded in 1977 by Josie Natori, CEO and Chief Creative Officer. What
began with creating lingerie on her living room floor truly has evolved into a lifestyle. “Natori is a total
concept, a way of life,” says Josie. She started the company from scratch, leaving a prestigious position
on Wall Street, where she was the first female Vice President of Investment Banking at Merrill Lynch.
Four decades later, Natori is one of the fashion industry’s most recognizable designer brands. The
Natori company is proud to have remained a family business. Josie’s son Ken left Wall Street to join
the company in 2007, and now serves as President.
In addition to the New York headquarters, The Natori Company also operates a warehouse in
Carlstadt, NJ. A sister company, FFI operates a factory in the Philippines where most of the collections
are manufactured
Each of the Natori brand collections – Josie Natori, Natori, N Natori and Josie by Natori –is a
reflection of the namesake designer’s distinctive East meets West aesthetic. With products ranging
from ready-to-wear, lingerie, sleepwear, and legwear to fine jewelry and home textiles. Natori products
are available in the world’s leading retailers and specialty stores, including Neiman Marcus, Saks Fifth
Avenue, Nordstrom, Bloomingdales, and Dillard’s, among others
I believe art is a gift to enrich one’s life,
A luxury to experience and enjoy every day.
At Natori, we bring art into everything we do.
Each piece is designed and crafted
To be a personal treasure –
A modern harmony of East and West.
A sensual palette of color and texture.
A glamorous thread to weave into your life,
Reflecting your inner world,
Empowering your outer world.
To me, indulgence is a necessity…
As a woman, a traveler, a collector,
I know the joy of exploring, the magic of expressing
One’s every mood through objects of desire.
As a classical pianist,
I know one never plays the same note twice.
There’s always an element of surprise and discovery,
An evolving, unfolding adventure of what’s to come
Having our own factory has allowed Natori to remain a true-design driven company.
Natori designs, produces, sells, and distributes Sleepwear, Loungewear, Ready-to-Wear, and
Accessories in-house. Most of these items are manufactured at our own factory in the Philippines,
where Josie Natori was born and raised
THE VISION
WATCH THE FULL VIDEO ON CRAFTSMANSHIP
